About SimpleCTO

Hey there! I am Sam Texas.

SimpleCTO is a way for me to better organize my thoughts, share some insights, and publicly air some questions to anyone passing by.

You see, this is not my first rodeo.I've been in the game for a while which means there are some scars to go along with my successes. I've had the pleasure and pain of working with some colorful characters, in colorful places, and in some colorful situations. The names have been changed to protect the sinners, the saints, and those still in purgatory. Maybe by sharing them we can all take something away. Either way, I hope you get a good laugh out of it.

So, what are you working on now?

By day I am an Entrepreneur and Consultant to world-class engineering teams. I provide experience and knowledge in remote teams, startups, and organizational scaling.

For the last couple of years I have been down in rabbit holes of web3–a fascinating and early ecosystem of experiments where creativity, technology, and culture intersect. It feels a lot like the early dot-com days (for those of us who remember it).

Further back in time I was at King where I manage engineering teams in a big migration from on-prem to Google Cloud.

Prior to that I was CTO at NuvoAir where I lead a growing team of data-scientists, mobile, and back-end developers to deliver digital health solutions in the respiratory space.

I've been fortunate enough in my career to have the freedom to explore new ideas and opportunities across e-commerce, advertising, startups, and healthcare. In that time I was a developer, copywriter, manager, and CTO (among other fill-in roles).