You Online Reputation is tireless inbound marketing machine that runs 24/7

Today your reputation is distributed across a number of places. Savvy builders, managers, and recruiters understand this. Take advantage of this insight to give yourself career path options.

You Online Reputation is tireless inbound marketing machine that runs 24/7

tldr; Today your reputation is distributed across a number of places. Savvy builders, managers, and recruiters understand this. Take advantage of this insight to give yourself career path options.

There are a number of ways to invest in your career. Some will have better returns that others. I'm just gonna riff here with some ideas on how my own investment in online platforms yields returns to my career but also gives me options.

Online platforms are like different kinds of ETFs

  1. LinkedIn is a professional persona and a search engine for talent. Better start stuffing your profile with buzzwords. (Yes, that is kinda how it works)
  2. Github is a technical and collaborative persona
  3. StackOverflow is a learning/educational persona
  4. Twitter, Hacker News, and Reddit are social personas
  5. There is your portfolio/ personal page/ blog. That is a roll-up of all of them.
  6. There are a number of creative ones like Dribbble, etc.
  7. Then the really niche ones in smaller forums
  8. Bonus: Your web3 / crypto wallet addresses are you Degen personas. LOL

What are we missing here? Oh right, your official diplomas, certifications, and third-party testimonials. (Personally, I think they've become about as relevant as a fax machine.)

Now if you're still with me, let's cut to the chase. In my journey, opportunities knocked on my door because I was out there mingling on all these platforms. I chipped in with code on Github, engaged in deep and meaningful (sometimes not-so-meaningful) chats on LinkedIn, Twitter, and Hacker News, and posed or answered head-scratching questions on StackOverflow.

All these platforms work tirelessly, like elves in a Santa workshop. They showcase your thoughts, your style, your persona to the world. Sometimes they hit the right chord, other times, they stir up a hornet's nest. But the fact remains - your online presence is like a night shift worker, toiling away even while you're catching Z's, sipping cocktails on a beach, or going nuts in Vegas over a weekend. It's working for you 24/7, so why not make the most of it?